BuyPlayWin Blog

Different people, different business

We’ve been traveling the globe recently and met with some truly incredible people, who are doing incredible things. My business partner scoured major cities in China for development talent, and to meet with several game companies. I just got back from India, Singapore, Japan, and China where I met with developers, businessmen/women, and company founders.

I observed extreme variance in taste and preference with gaming and shopping from country to country, and it is evident in the way the product is catered to the intended audience.

Checkout GamezIndia:

If you’re an American, you probably don’t know what a DESI is, but all Indians know this term and use it popularly to refer to themselves. Hence the site’s motto: “the desi playground”.

Desi (or Deshi; pronounced [ˈd̪eːsi] or [ˈd̪eːʃi], Hindi: देसी, Urdu: دیسی, Punjabi: ਦੇਸੀ, دیسی) is a word originally from Sanskrit literally meaning “from the country” or “of the country”.

Desi is commonly used in conjunction with ABCD, a term for Indians that have relocated abroad, and are neither here nor there.

American-Born Confused Desi, or ABCD for short is a term used to refer to Indian, Pakistani and Bangladeshi Americans born in the United States, in contrast to those who were born overseas and later settled there.

These cultural nuances are vital to a business that operates within a nation’s borders, and I’ve gone to great lengths to learn some of them. In the example above, the term “Desi” allows residents of India to truly identify with the website, and builds loyalty. Thinking of expanding internationally? I suggest you do the same for any targeted region.

Have a similar unique characterisitc you’ve observed in another culture? Comment and share with us!

Filed under: International |