We meet again RedBaron. Cross us, get pwned!
Our good friends at Occipital, founded at TechStars.org in Boulder, CO by two genius former computer science student, Vikas and Jeff, are determined to organize your photographic memories over time and space, and are already revealing beautiful “life tapestries” comprised of your photos all over the internet and extracting important connections that you never knew existed. (You guys owe us for this plug.)
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Occipital found this pizza company, Red Baron, and the promotion printed on their boxes in grocery stores across America, and sent us a photo as evidence of our website name’s closely matching text. How thoughtful of them…

Amazingly, we received another email from a game developer who wanted to learn more about us, and came accross this same promotion. I am sure that these encounters will not be the last. I have his permission to quote a small part of his email:
“Does BPW (BuyPlayWin) develop food promotional materials, like the ‘EatPlayWin’ promotion on RedBaron Pizza boxes? Thanks.”
As funny as this was to our whole team, let it be known that BuyPlayWin is in no way affiliated with Red Baron pizza, their parent company, Schwan’s Consumer Brands North America, Inc, or the EatPlayWin promotion. BuyPlayWin is a startup company developing e-commerce and game technologies, part of a new and sensational service that is soon to be offered to consumers everywhere.
We must admit, Red Barron brand pizza does have good taste in their promotional slogans.
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***for non-gamers, the title of this post references a leetspeak slang term, “PWNED”, which is not a typo and is derived from the word “own”. Pwn implies domination or humiliation of a rival, used primarily in the Internet gaming culture to taunt an opponent who has just been soundly defeated (e.g. “You just got pwned!”). One other meaning can be ‘perfect ownage’. To do this, you could be playing a fighting game, where your character defeats an opponent without receiving any damage (i.e. leaving him/her unscathed).***
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