Well, I’d say the Virtual Goods Summit 2008 was a huge success. There were tons of smart people representing a host of game companies, and of course, I was over-dressed.
Being such a “noob” industry, there are many issues that need to be dealt with concerning the sale of virtual goods. The major issues that I caught, included:
Fraud & Security
Cashouts & Increased Risk
Elitist Games & Stickiness
Statistics Tracking & Product Development
Time Vs Money & Valuating Currency
Primary & Secondary Markets
I really enjoyed the Session A: “Metrics for Virtual Goods Businesses: The Whirled Case Study” presentation by Andrew Chen & Daniel James. They had their $hit together, and presented some very interesting statistics they track. I learned that children that played “Puzzle Pirates” made an average of $0.20-$0.25 cents per hour. That’s $40.00 per month. Funny how it seems just low enough to disinterest the formation of sweatshops abroad, who may work to create virtual currencies if the time value of money is high enough for that game.
Some of those smart people were panelists, and some of them sure did bring their egos to the conference. It was kind of funny at one point, because I don’t think the panel moderator had much idea of what they should be talking about, so panelists started asking the audience, “what do you people want to know?”
Actually, it sounded like everyone faced the exact same issues.
One fascinating part of the conference for me was talking to an attending PayPal representative, Renata. You see, PayPal charges a minimum of $1.00 for micro transactions, and were losing big in this market and many others to newly founded micro transaction leaders rushing to fill the market gap. Imagine getting charged $1.00 to send $1.00 to a friend. That’s pretty bad pricing analysis, and I expect to see a big change come form them soon.
I won a guitar hero game and plastic guitar for the Wii on my way out of the conference. God, I love the conference organizers! Special thanks to Charles Hudson, VP of Business Development for Serious Business.
I took the gift to Best Buy yesterday, with gift receipt, and exchanged it for Mario Kart and wheels.
I have to say that I’m not so impressed. I mean, its like the same old game with worse controls.
Anyhow, I digress. If I talked to you and never got back to you, shoot me an email!
Nintendo’s Ad Campaign = Creativity + Web Technology + Biz Dev
Nintendo is amazing. Click on Wario’s image, (below), to see Nintendo’s new YouTube advertisement they’ve made for Wario Land. What a genius ad campaign. Watch the video through to the end. Trust me… Follow through to the Wario Land website to be uber-impressed.
BuyPlayWin will enter private beta in the middle of September. We’ll have the stuff you want, and all the fun. If you have not requested an invitation yet, please do so by sending an email to info [at] BuyPlayWin [dot] com.
Ok, so video game consoles won’t be replaced for at least 5-10 years, as Gerhard Florin, EA, said incompatible consoles made life harder for developers and consumers in a recent BBC article, but there are some killer games in development and early release that you can already play in your browser. Whether you’re a casual gamer who enjoys a 5 minute break during the day to play Bejeweled, or a hardcore clan gamer who lights his opponents up in first person shooter (fps) mayhem, you’re going to love the new generation of online gaming.
There are three game companies in particular that have beta games in various testing phases that you can sign up for right now, but spots are limited so you better move fast.
Good luck gaming!
1. Two Fish Inc, EDGERACERS
From the Quick Start Guide: Edgeracers - the community-based online racing experience! Edgeracers is all about having fun with friends old and new, growing your collection of highly-customizable cars, and competing with the community to become the best racer with the hottest set of wheels!
This is how parent company, Eximion, describes Kalydo as The brand new Kalydo technology allows gamers to play stunning 3D games in their browser. After installation of the Kalydo player people can play all Kalydo Powered games online. Players can continue playing, any time and anywhere in the world. Your game progress and achievements are automatically saved online (persistent webgaming).
3. Id Software Inc, QUAKE LIVE
Joystiq has a great write-up on Quake Live: As much as years of consuming have taught us to love purchasing goods and services, we have to admit that we still love free stuff just a skosh more. If you share in our gratis glee, you may be interested to hear that id, developer of web-based Quake III port Quake Live(formerly known as Quake Zero) is currently accepting sign-ups for the beta program.
